Just before the turn of the year and earlier this year, I travelled to Gothenburg to photograph elements of a one off magazine to accompany the launch of the new electric Polestar 2. I was delighted to be asked to undertake this commission, given its inherent and innovative approach. I photographed a number of the key people (including CEO of Polestar, Thomas Ingenlath) involved in the project as well as some elements of the design. This all took place in the new Polestar headquarters as well as a top secret design studio. My brief, was to keep the images clean and simple, and to tie in with the concept of the Polestar brand.