Innovation in America and the all new Volvo XC90 on the Pioneer Trail.

At the end of last year, I travelled to Massachusetts, Rhode Island and Martha’s Vineyard to shoot a story that was used to illustrate the launch of the brand new XC90. My brief was to photograph four leading innovators in their respective fields, and to document a journey through this part of North America. Along the way, I shot dinosaur tracks from 190 million years ago, found just off  US-5 near Holyoke, the extraordinary Salade Tea Doors in Boston,  a ‘Barnstar’ (a favoured decorative emblem in this part of the world, and not, as I first assumed, some symbol of a radical political movement), designer and entrepreneur Kelly Harris Smith, architect and educator Brandon Clifford with one of his designs, fashion designer Stina Sayre at her home in Martha’s Vineyard, and artist and engineer Xin Liu, in the MIT Chapel in Boston, who invented the Orbit Weaver, a device to aid movement in zero gravity environments. In addition, I gathered images of Americana, historical, sometimes timeless, but always very American. I travelled with an art director and two writers, and took a box of cameras and lenses and a couple of lights. All very portable.


Photography is more than a job for me, and my passion for the craft is as vibrant now as it was when I started this journey 25 years ago. Whether it is a single image or a series, my aim is to tell a story.

I am known, and commissioned, for my ability to shoot portraits, landscapes, travel and automotive. I have photographed business leaders, environmentalists, rock stars, actors, authors, sportsmen and women, Hells Angels and politicians all around the world.

Before a shoot, I do as much research as I can and seek to make the experience collaborative. I always prepare and go with a plan, but I also remain ready to respond to whatever happens on the day. Key to my approach is connecting with the subject, art department or client on the day.

I have travelled to nearly 70 countries for clients ranging from Jaguar, Volvo, Polestar, Land Rover, De Beers, Ocado and British Airways. My work has been published in Campaign, Shortlist, The Guardian, BA High Life, New York Times, Management Today, The Telegraph, One Life and the London Olympics Official Programme, to name a few. I also have had two photographic books published. Hells Angels Motorcycle Club and Rockin’ (The Rockabilly Scene). I have had my work exhibited in galleries in the UK, North America and Europe.


I work for a variety of clients in a variety of sectors, meeting the challenges that are thrown my way.

Contact Andrew Shaylor

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