Polestar 2 Launch Magazine

Just before the turn of the year and earlier this year, I travelled to Gothenburg to photograph elements of a one off magazine to accompany the launch of the new electric Polestar 2. I was delighted to be asked to undertake this commission, given its inherent and innovative approach.  I photographed a number of the key people (including CEO of Polestar, Thomas Ingenlath) involved in the project as well as some elements of the design. This all took place in the new Polestar headquarters as well as a top secret design studio. My brief, was to keep the images clean and simple, and to tie in with the concept of the Polestar brand.


Photography is more than a job for me, and my passion for the craft is as vibrant now as it was when I started this journey 25 years ago. Whether it is a single image or a series, my aim is to tell a story.

I am known, and commissioned, for my ability to shoot portraits, landscapes, travel and automotive. I have photographed business leaders, environmentalists, rock stars, actors, authors, sportsmen and women, Hells Angels and politicians all around the world.

Before a shoot, I do as much research as I can and seek to make the experience collaborative. I always prepare and go with a plan, but I also remain ready to respond to whatever happens on the day. Key to my approach is connecting with the subject, art department or client on the day.

I have travelled to nearly 70 countries for clients ranging from Jaguar, Volvo, Polestar, Land Rover, De Beers, Ocado and British Airways. My work has been published in Campaign, Shortlist, The Guardian, BA High Life, New York Times, Management Today, The Telegraph, One Life and the London Olympics Official Programme, to name a few. I also have had two photographic books published. Hells Angels Motorcycle Club and Rockin’ (The Rockabilly Scene). I have had my work exhibited in galleries in the UK, North America and Europe.


I work for a variety of clients in a variety of sectors, meeting the challenges that are thrown my way.

Contact Andrew Shaylor

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