A day at Tata Motors Design Studio with the Avinya.

30th March, 2023

Avinya…derived from the Sanskrit language, meaning ‘Innovation’.
I travelled to Warwick University where Tata Group Motors have a technological/design centre. I had half a day photographing Martin Uhlarik, Head of Global Design, and his design team, as well as shooting elements of their new electric vehicle, Tata Avinya, for Car Design News and their publications, Interior Motives and Car Design Review. What an extraordinary vehicle this is.
I believe that it’s due to go on sale in 2025.

About

Photography is more than a job for me, and my passion for the craft is as vibrant now as it was when I started this journey 25 years ago. Whether it is a single image or a series, my aim is to tell a story.

I am known, and commissioned, for my ability to shoot portraits, landscapes, travel and automotive. I have photographed business leaders, environmentalists, rock stars, actors, authors, sportsmen and women, Hells Angels and politicians all around the world.

Before a shoot, I do as much research as I can and seek to make the experience collaborative. I always prepare and go with a plan, but I also remain ready to respond to whatever happens on the day. Key to my approach is connecting with the subject, art department or client on the day.

I have travelled to nearly 70 countries for clients ranging from Jaguar, Volvo, Polestar, Land Rover, De Beers, Ocado and British Airways. My work has been published in Campaign, Shortlist, The Guardian, BA High Life, New York Times, Management Today, The Telegraph, One Life and the London Olympics Official Programme, to name a few. I also have had two photographic books published. Hells Angels Motorcycle Club and Rockin’ (The Rockabilly Scene). I have had my work exhibited in galleries in the UK, North America and Europe.

Info

I work for a variety of clients in a variety of sectors, meeting the challenges that are thrown my way.

If you would like to talk about an idea or a commission, please contact me on:

Email:
andrew@shaylorphoto.com

Call or text
+44 (0) 7836 618161